xGoodFriday produces quality streetwear that embraces the good times and great people in Atlanta. I built the online store from the ground up, designed all the products, and developed a clean, minimal shopping experience that reflects xGoodFriday's bold identity.

1. Create a seamless online shopping experience that’s visually engaging and easy to navigate.

2. Build a brand identity that feels modern and minimal while celebrating Atlanta’s culture.

3. Optimize for mobile users, since most customers browse on their phones.

I started by researching e-commerce trends in streetwear and identifying what makes a strong online shopping experience. The goal was to keep the interface bold but simple-- letting the products and brand voice take center stage.

The website follows a black-and-white color scheme with high-contrast typography and large product imagery. I designed a structured grid layout for easy browsing and a streamlined checkout flow to reduce friction.

Every piece in the xGoodFriday collection was designed by me, featuring hand-drawn graphics and embroidered details. The apparel reflects a deep connection to Atlanta’s culture while maintaining a clean, street-ready aesthetic.

1. A cohesive online shopping experience that aligns with the brand’s identity.

2. A fully responsive website, ensuring a smooth experience across devices.

3. A growing community of engaged customers who connect with the designs.