whatbox
whatbox is the ultimate under-the-bed storage solution. Make your clutter invisible in style.
I honed my skills in user research, prototyping, product development, package design, and stop-motion film design [Scroll to the bottom for assembly video].
Problem
The global storage bed market was valued at USD 12.7 billion in 2022 and is projected to reach USD 18.5 billion by 2030 (Statista). Clutter under the bed is an eyesore that thousands of people struggle with.
Insights
1. Storage boxes that are disconnected from the bed do not always match the aesthetic of the bed and can still serve as an unsightly reminder of the clutter under the bed
2. Built-in storage beds are heavy, bulky, and unflexible
3. Users who are investing in storage solutions beyond plastic bins desire quality materials and features
Solution
whatbox: An under-the-bed storage system that allows users to make the things they keep under their bed invisible.
Next Steps
Conduct further research to answer the following questions:
- Are there other sizes of storage bins that consumers prefer?
- What interior organization features do consumers desire?
- How much would consumers pay for a whatbox storage system?
- Can the whatbox construction process be simplified?
- Do consumers prefer to receive whatbox fully assembled or flat-packed?
- Are there other sizes of storage bins that consumers prefer?
- What interior organization features do consumers desire?
- How much would consumers pay for a whatbox storage system?
- Can the whatbox construction process be simplified?
- Do consumers prefer to receive whatbox fully assembled or flat-packed?
Name
whatbox
Developed by
Lily Sullivan
Field
Product Design
Year
Year
2023