Covid nearly killed Georgia Tech's 25 year-old swing dance club. Luckily, a small group of us came together to bring it back to life

- a passionate and experienced dance teacher
- an organizational genius who enjoys navigating bureaucracy
- and me, the creative designer :) !

To relaunch the club successfully, we needed top-tier marketing.

I filled our Instagram and Facebook with colorful eye-catching graphics, created a new logo, drew chalk ads on campus to advertise new lesson series and events, and captured footage from lessons and dances to post on our socials.

Our efforts paid off-- our first dance after the pandemic only had around 50 attendees. As of 2023 when I graduated, our monthly dances brought in between 150-200 attendees. Our weekly lessons also grew from around 3-4 people to over 20 students per week!