The After: Hero Image on Homepage
The Before: Hero image on one of the homepages
Prominent client reviews and testimonials on 'Customer Stories' Page and tailored reviews on industry pages.
The Before: Customer Testimonials at the bottom of the homepage
The After: Industry-sorted, filtered product grid
The Before: General Product grid
Dart Direct Mail Website Redesign
Dart Direct Mail is a small company in Atlanta, Georgia. They have been in business for 20+ years are very successful with mail marketing but needed help redefining their brand story digitally.
Click here to view the Dart website.
Problem
Dart specializes in 4 verticals of marketing mailers: insurance, dentistry, small business, and home services. Before I started this project, they had 3 different websites haphazardly linked together to appear as experts for each of their verticals. Combined between the sites, there were 40+ pages, creating a maze of confusion that even the Dart sales reps had trouble navigating. The disorganized state of the sites lead to pricing miscommunication, frustration for both Dart employees and customers, and ultimately loss of potential customers.
Insights
1. Reviews and testimonials are extremely important for building trust with potential clients
2. Customers only care about their vertical
3. People have short attention spans
Solution
I designed a single website that:
1. Provides visitors a quick way to reach their vertical of interest.
2. Has a dedicated space for potential clients to see testimonials and results.
3. Shares the brand story Dart wants to tell; They are your team of friendly, trusted, direct mail marketing experts.
1. Provides visitors a quick way to reach their vertical of interest.
2. Has a dedicated space for potential clients to see testimonials and results.
3. Shares the brand story Dart wants to tell; They are your team of friendly, trusted, direct mail marketing experts.
Results
"I've had an awesome time working with Lily. She is great at breaking down problems and building intuitive solutions in response."
- Saga Terrell, Vice President of Operations
- Saga Terrell, Vice President of Operations
(As of August 2024) The site just launched so we are still waiting for results on before and after statistics.
Name
DART Direct Mail Website Resdesign
Developed by
Lily Sullivan with Optimize Your Marketing
Field
UI/UX Design
Year
2024